Sabah: Threads of Empowerment
Design Methodologies
Human-Centered Design
Community Co-Creation
Visual Identity Systems
Cultural Preservation
Sustainable Design Thinking
Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Photography & Documentation
Social Media Strategy
Craft Techniques (embroidery, block-printing, stitching)
Collaborators: Bushra Khan and Hina Muzzafar
SABAH Pakistan is a women-led social enterprise that supports home-based craftswomen in building sustainable livelihoods. This project focused on revitalizing the brand’s visual identity and product strategy while honoring the cultural richness of its artisan network.
Our work included co-developing an internship program for university students, enabling hands-on experience in social impact design and fostering collaboration between emerging designers and skilled artisans. By merging traditional craft techniques with contemporary design practices, we created a dynamic platform for intergenerational learning, economic empowerment, and storytelling rooted in community.
Alongside internal development, we also aimed to educate consumers on the value of supporting local crafts and making more intentional, thoughtful choices when purchasing textiles—nurturing a deeper appreciation for the hands and heritage behind each product.
